Attracting the right clients can make all the difference in running a successful and fulfilling business. But how do you go from chasing clients to choosing the ones you love working with? I recently had the chance to interview Trish Saemann, marketing expert and author of Get More Clients You Love. In our conversation, Trish shared insights from her Alignment Attraction Framework and how business owners can shift their approach to client relationships. From setting boundaries Saemann to crafting the right messaging, she offers a fresh perspective on building a business that truly aligns with your values.

An Interview with Trish Saemann

What inspired you to write Get More Clients You Love? Was there a defining moment that sparked the idea?

Yes, there was. Though the frustrations I felt were growing for a while, there was a defining moment and that’s how the book opens. 

Many entrepreneurs struggle with difficult clients. What’s the biggest mistake business owners make when attracting clients?

Thinking that what they offer is a fit for everyone. Trying to please everyone leads to pleasing no one; most of all yourself

Can you explain the Alignment Attraction Framework in simple terms? How did you develop it?

The framework was born of the steps I walk my clients through when building a marketing strategy. At first, it was just the core 3 principles and then grew from there. It started with:

1. Define your MARKET 

2. Craft a MESSAGE

3. Choose 1-2 Platforms for that message (MEDIUM)

What’s one practical step a business owner can take today to start attracting better clients?

When crafting any message to share in your marketing, consider it an invitation to one person, not a general flyer you’d put on someone’s windshield. A customized message, even if you think some of your clients might not relate to that message, will work better for your business. 

What are some common marketing myths that hold business owners back?

That a general message will work to attract the masses. It will not. That marketing has to be expensive or fancy to work. It doesn’t. That cutesy or clever product names or taglines will work better. Clear messaging is always better than cutesy or clever.

How should entrepreneurs differentiate themselves in a crowded market?

Stop trying to be the best; be the only. Even if you’re the only X business that offers cookies at the front desk, being the ONLY company that does something is better than declaring you’re the BEST at something. BEST can be subjective. ONLY is quantifiable.

With the rise of AI and digital automation, how do you see client attraction evolving in the next few years?

The traditional marketing funnel is becoming a dynamic, AI-powered journey with hyper-personalization based on behavior and predictive analytics identifying high-value prospects before they even engage. While automation handles routine tasks, human strategy is becoming more valuable, not less. The most successful agencies are those balancing AI efficiency with distinctive strategic thinking. Content creation is being commoditized by AI tools, forcing agencies to focus on developing unique brand voices and emotional narratives that technology cannot replicate. Client evaluation metrics are shifting dramatically – with basic analytics now accessible to everyone, clients seek partners who can provide strategic interpretation and innovative application of data insights. Now, AI-driven attribution models connect marketing activities directly to revenue with incredible precision, transforming client conversations from cost-centered to value-centered.

For service-based entrepreneurs who rely on word-of-mouth, how can they proactively attract more ideal clients?

There are a lot of ways to do it, but they will need to fully commit to it.

• Create a structured referral system with meaningful incentives that transform passive recommendations into an active growth channel.
• Develop focused thought leadership on 1-2 platforms where your ideal clients gather rather than spreading yourself thin across many channels.
• Form strategic partnerships with complementary service providers who already serve your ideal client base.
• Offer remarkable moments in your client experience that inspire them to talk about your service.
• Offer a low-risk “foot in the door” service that allows prospects to experience your expertise before committing to your full offering.
• Clearly communicate what makes someone an ideal client for you – the more specific you are about who you serve best, the easier it becomes for your network to identify perfect matches.

What challenges did you face when transitioning from taking any client to only working with aligned clients?

It was more emotional than I expected! I talk about this in the book too. As I started to make that change, or level up the clients I’d allow in my business, some people took it to mean I was above them. And I hated that. However, that’s part of the deal. You’ll frustrate others no matter what, so you may as well stay true to yourself. It was also tricky to turn down referrals for businesses who were once a fit, but are no longer a fit. So I developed a great network of alternative solutions for referrals that were not a fit. 

What’s the best piece of client-related advice you’ve ever received?

Always operate from a place of integrity, even and especially if the news is bad, be true to your word. They will not only appreciate it (most of the time), but it’s an easier place to operate from. 

What’s next for you? Any upcoming projects or new insights you’re excited about?

Yes! Two of my colleagues and I are launching a podcast in March of 2025. Breaking Even Better!

Is there anything that you would like to say to my readers?

I appreciate their attention. Stay true to yourself. Be empathetic in your heart, but don’t take any sh!t from anyone. 

Wrapping Up

Talking with Trish Saemann was a reminder that business success isn’t just about numbers—it’s about working with the right people. Her approach encourages entrepreneurs to be intentional about who they serve, so their work feels both meaningful and profitable. If you’re tired of working with misaligned clients and want to attract those who genuinely value what you offer, her book Get More Clients You Love is a must-read. Have you experienced a shift in how you attract and work with clients? I’d love to hear your thoughts—let’s continue the conversation in the comments.