As someone who’s been both excited and overwhelmed by the idea of running a small business, The Small Business CEO’s Playbook by Rob Peters DiFazio felt like the grounded, real-talk guide I didn’t know I needed.
What is The Small Business CEO’s Playbook All About?
What I loved most about this book is how approachable it is. Rob doesn’t talk down to you or fill the pages with complex jargon. Instead, he writes like a mentor who’s been in the trenches—because he truly has. With over 35 years in the entertainment industry, Rob shares lessons he learned the hard way, making this book feel less like a textbook and more like a conversation over coffee with a trusted coach.
Right from the first chapter, he dives into his journey—starting out as a mobile DJ in the late ’80s, learning business lessons from his father, and later adapting his company to major shifts like the COVID-19 pandemic. His honesty about both successes and setbacks makes the book relatable and real.
One of the standout parts of the book for me was his emphasis on taking action. Rob reminds us that ideas only work when we actually implement them. He pushes readers to stop overthinking and start doing—setting goals, tracking progress, and learning from failures (yes, he even says failure can be a good thing!). That message really stuck with me.
Another section I found incredibly helpful was about building a business plan and a strategic plan. Rob breaks down the differences, explains why both matter, and walks you through how to create each one. And he doesn’t just tell you what to do—he offers examples, outlines, and simple steps to make it doable even if you’re just starting out.
My Thoughts About The Small Business CEO’s Playbook
His 10 rules for business success, including tips like “Don’t do stupid stuff” and “Always keep learning,” are simple but powerful. They’re the kind of reminders that don’t just apply to business, but to life in general. Rob also shares great insights about professionalism, setting client expectations, and building strong relationships—even with competitors.
What sets this book apart is how practical it is. Rob’s advice is based on real-world experience, not theory. He’s made the mistakes, learned the lessons, and now he’s sharing them so we don’t have to repeat them. Whether you’re launching a side hustle or running a full-time small business, this playbook offers clarity, direction, and encouragement.
If you want a straight-talking guide to help you think like a CEO—even if you’re a team of one—this book belongs on your shelf. You can get this book on Rob’s website. It’s a toolbox full of strategies, mindset shifts, and motivation for anyone who’s serious about growing a small business.
About the Author
Rob Peters DiFazio has been running businesses for over 35 years. He started out as a mobile DJ in 1987 and turned that side hustle into a full-time career. Today, he runs Rob Peters Entertainment, a company known for fun events like trivia nights, game shows, and kids’ entertainment—especially in daycares.
Over the years, Rob has learned how to adapt to big changes, including tough times like the COVID-19 pandemic. He now helps other small business owners through his books, coaching, and podcast. Rob loves sharing what he’s learned so others can grow their own businesses with more confidence and fewer mistakes. He’s also a popular speaker and trainer, always ready to support fellow entrepreneurs on their journey.
Check out more informative books on Entrepreneurship.
