When I picked up Golden Rules for Coaching by Alex Verlek, I expected a book filled with coaching techniques and strategies. What I got instead was something much deeper—this book is not just about coaching, it’s about human connection, curiosity, and the power of growth.
What is Golden Rules for Coaching all about?


Verlek lays out 15 “golden rules” that form the heart of great coaching. These are not rigid instructions but thoughtful guidelines that encourage self-reflection. One of the rules that really stayed with me is “Listen to connect, not to understand.” It made me rethink how I engage in conversations—not just as a coach, but in everyday life. Instead of listening to respond, Verlek reminds us to listen with curiosity, making space for real connection.
The beauty of this book lies in its simplicity. Each rule is explained with warmth and clarity, often with personal stories or real-life examples. The writing is conversational, making it feel less like reading a coaching manual and more like having a deep chat with a mentor. Whether you’re an experienced coach, just starting out, or even someone who simply wants to improve their communication skills, there’s so much wisdom in these pages.
My Thoughts
One thing I really appreciated is how this book doesn’t just focus on coaching others—it also challenges us to grow as individuals. Coaching, after all, isn’t just about helping clients; it’s about developing a mindset of learning and curiosity in ourselves. Verlek gently nudges us to become better listeners, better questioners, and ultimately, better humans.
While Golden Rules for Coaching provides a strong foundation, I would also recommend pairing it with Verlek’s other book, Coaching Mastery in Sixty Questions. If Golden Rules gives you the “why” and “what” of coaching, Coaching Mastery dives into the “how.” It answers common coaching dilemmas, explores practical challenges, and provides deeper insights into applying these golden rules in real situations. Together, these two books offer a well-rounded perspective on coaching. You can find the book on Amazon or Alex’s website.
If you’re looking for a book that simplifies the essence of coaching without stripping away its depth, Golden Rules for Coaching is a fantastic choice. It’s inspiring, practical, and full of little gems that will stay with you long after you’ve finished reading.


About the Author
Alex Verlek is a Master Certified Coach (MCC) who brings a wealth of experience and heart to his writing. Having discovered his passion for coaching in 2007, Alex has dedicated himself to helping others unlock their potential. His books reflect his mission to inspire positive change in the world, one person at a time. Living in a picturesque village in France, Alex draws inspiration from nature and his family, channeling it into his thoughtful and practical approach to coaching.
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2 responses to “Golden Rules for Coaching by Alex Verlek – A Simple Yet Powerful Guide to Transforming Conversations”
Thank you so much Jaishree for reviewing my book. I loved how you captured the essence if.
I hope my books will inspire coaches and everyone who is motived to support people to grow from good to great.
Thank you for your kind words. This book is indeed a great resource for coaches